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| Commercial Sun Care | Neutrogena creations were featured on that appearance as well. Basically, Cosmopolitan has compromised its editorial integrity and has officially become a paid lobbyist for the cosmeceutical industry, which markets its product based on all-out fear and denial of the benefits naturally derived from sunlight.
• Skin Care Lobbying Groups – The American Academy of Dermatology, the Skin Cancer Foundation and the National Sun Safety Alliance all are prime examples of groups that the public perceives to be independent and altruistic, but which have strong ties to the pharmaceutical manufacturers of sunscreen products.
It is one reason why most of these groups still recommend daily usage of sunscreen 365 days a year for people in all climates despite the fact that such a regimen clearly promotes over-use of sunscreen and may be contributing to the epidemic of Vitamin D deficiency in North America today.
Some providers of “sun scare” have misleaded themselves into thinking that it is acceptable to overstate the risks associated with overexposure in order to convince people to moderate their sun exposure habits.
This part of the anti-tanning “sun scare” lobby, in an effort to rightfully increase awareness about sun care, often says the wrong thing the wrong way for the right reasons.
But the truth that the intention – to reduce skin damage – is right does not give them a free pass to obscure the facts and ignore conflicting data, as they often do. For instance:
• Some dermatology industry leaders still maintain that there are no known health benefits to regular sun exposure. Such position is totally non-defendable. There is numerous of well-researched material documenting the positive physiological and psychological effects of UV exposure. They all are in full denial.
• “People who practice proper sun protection and are concerned that they are not getting enough vitamin D should either take a multivitamin or drink a few glasses of vitamin D fortified milk every day . . .
Nutritional intake of vitamin D can completely and easily fulfill our needs. Then president of the American Academy of Dermatology, in a July 3, 2003 AAD press release entitled, “Vitamin D + Sunshine = Bad Medicine.” It isn’t true – sunshine is the body’s natural way to make vitamin D, and the vitamin D community has agreed that one cannot reliably make vitamin D through dietary supplementation alone.
• Some dermatology industry leaders, in efforts to increase awareness about sun care, have clearly overstated the risks associated with UV exposure. For instance, dermatology industry leaders have gone on record advocating daily use of sunscreen 365 days a year in all climates.
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